Selling on Amazon provides businesses with unmatched access to a global customer base—but with great opportunity comes great responsibility. One of the biggest challenges sellers face is protecting their brand from counterfeiters, unauthorized sellers, and listing hijackers. That’s where Amazon Brand Registry steps in. And with the expert legal guidance of Trademark 360°, enrolling in Amazon Brand Registry is faster, smoother, and more secure.
What is Amazon Brand Registry?
Amazon Brand Registry is a platform designed by Amazon to help brands protect their intellectual property and create a trusted shopping experience for customers. By joining the registry, sellers get access to a suite of tools that improve brand representation, detect infringement, and ensure accurate listings.
However, to qualify for the program, sellers must own a registered trademark—something that can be complex and time-consuming to obtain on your own. That’s why hundreds of sellers turn to Trademark 360°, a trusted legal partner specializing in Amazon trademark registration and brand protection.
Why Amazon Brand Registry is Crucial for Your Business
Registering your brand with Amazon is more than a formality—it’s a strategic move that offers key benefits:
1. Protect Your Brand Identity
Brand Registry gives you tools to monitor your brand and report trademark infringements easily. Amazon also proactively removes suspicious listings using advanced algorithms and machine learning.
2. Prevent copyright Listings
With Brand Registry, your listings are protected against counterfeiters and copycats trying to profit from your reputation.
3. Gain Full Control of Product Listings
Only brand owners can make changes to the title, images, and product details—preventing resellers from modifying your listings without permission.
4. Access to Premium Tools
Registered brands can use A+ Content (Enhanced Brand Content), Sponsored Brands Ads, Amazon Stores, and Brand Analytics to grow faster and smarter.
How Trademark 360° Helps You Qualify for Amazon Brand Registry
Trademark 360° simplifies the entire process by handling every step of trademark registration and brand enrollment. Whether you’re just starting out or expanding into new marketplaces, our legal experts ensure you meet all Amazon Brand Registry requirements with confidence.
✔ Initial Trademark Consultation
We begin by analyzing your brand, product category, and future expansion plans to recommend the right type of trademark and classification.
✔ Filing Your Trademark
Our legal team files your trademark application with the appropriate trademark office (such as USPTO or UKIPO) and manages all paperwork, communication, and responses.
✔ Handling Objections and Updates
Should there be any issues or objections during the application process, we address them directly and keep you updated every step of the way.
✔ Amazon Brand Registry Enrollment
Once your trademark is approved (or even if it's pending through IP Accelerator), we help you apply for Amazon Brand Registry. From document submission to final approval—we do it all.
Benefits of Choosing Trademark 360°
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Dedicated Legal Experts
Our in-house trademark attorneys are experienced in both intellectual property law and Amazon policy. -
Fast-Track with IP Accelerator
Trademark 360° participates in Amazon’s IP Accelerator, which allows sellers to gain early access to Brand Registry while their trademark is still pending. -
Hassle-Free Process
We manage every step of your trademark journey—from search to filing to Amazon verification. -
Affordable Packages
Transparent pricing and flexible plans make it easy for startups and established brands alike to secure legal protection.
Who Can Benefit from Amazon Brand Registry?
If you sell branded products on Amazon, you need the protection and tools offered by the registry. It's ideal for:
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Private Label Sellers launching their first product line.
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DTC Brands expanding into Amazon’s marketplace.
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Existing Sellers struggling with listing hijackers or knockoffs.
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International Brands bringing their products to new regions via Amazon.
Frequently Asked Questions
Do I need a registered trademark to join?
Yes. Amazon requires that your trademark is active and registered in one of their accepted countries. Trademark 360° can handle this for you.
What if my trademark is still pending?
Through IP Accelerator, we can help you get early access to Brand Registry even before your trademark is approved.
How long does the trademark process take?
Depending on the jurisdiction, it may take several months. We work to speed this up and provide regular updates along the way.
Can I register a logo or a word mark?
Yes. Both word marks and image/logo trademarks are accepted, as long as they match your brand name on Amazon.
Take the First Step in Protecting Your Brand
Without proper legal protection, your brand is vulnerable to counterfeiters and copycats. With Trademark 360°, you can safeguard your reputation and access all the growth tools that Amazon Brand Registry offers.
We’ve helped hundreds of sellers protect their business and grow with confidence. Let us do the same for you.
Final Thoughts
The Amazon Brand Registry isn’t just a tool—it’s your brand’s first line of defense. And with the support of Trademark 360°, you don’t have to navigate the process alone. From trademark registration to full Amazon enrollment, we handle it all so you can focus on what matters—scaling your business.